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	<title>The Web... Plain &#38; Simple</title>
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	<link>http://shanemurphy.co.uk</link>
	<description>Ramblings on the online space for the non-techy</description>
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		<title>Why You don&#8217;t get Twitter and Why you Should</title>
		<link>http://shanemurphy.co.uk/2009/12/why-you-dont-get-twitter-and-why-you-should/</link>
		<comments>http://shanemurphy.co.uk/2009/12/why-you-dont-get-twitter-and-why-you-should/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 23:34:24 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Product Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[User Focus]]></category>

		<guid isPermaLink="false">http://shanemurphy.co.uk/?p=258</guid>
		<description><![CDATA[An overview of why the average Joe doesn't get Twitter and why he should]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Interview: Ross Nichols from Weezat.com</title>
		<link>http://shanemurphy.co.uk/2009/11/interview-ross-nichols-from-weezat-com/</link>
		<comments>http://shanemurphy.co.uk/2009/11/interview-ross-nichols-from-weezat-com/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 17:40:35 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[weezat]]></category>

		<guid isPermaLink="false">http://shanemurphy.co.uk/?p=228</guid>
		<description><![CDATA[This is the first in a series of interviews with people working in the UK and Ireland startup space. First up to the podium is Ross Nichols from www.weezat.com which launched last week. If you have any other questions you would like me to ask in these interviews then just let me know by emailing [...]]]></description>
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		<slash:comments>65</slash:comments>
		</item>
		<item>
		<title>Phishing Scams in Plain English</title>
		<link>http://shanemurphy.co.uk/2009/11/phishing-scams-in-plain-english/</link>
		<comments>http://shanemurphy.co.uk/2009/11/phishing-scams-in-plain-english/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 18:45:18 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://shanemurphy.co.uk/?p=215</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://shanemurphy.co.uk/2009/11/phishing-scams-in-plain-english/feed/</wfw:commentRss>
		<slash:comments>88</slash:comments>
		</item>
		<item>
		<title>Blogs in Plain English</title>
		<link>http://shanemurphy.co.uk/2009/11/blogs-in-plain-english/</link>
		<comments>http://shanemurphy.co.uk/2009/11/blogs-in-plain-english/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 21:27:45 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://shanemurphy.co.uk/?p=62</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Networking in Plain English</title>
		<link>http://shanemurphy.co.uk/2009/11/social-networking-in-plain-english/</link>
		<comments>http://shanemurphy.co.uk/2009/11/social-networking-in-plain-english/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 21:26:25 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://shanemurphy.co.uk/?p=60</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>102</slash:comments>
		</item>
		<item>
		<title>Twitter in Plain English</title>
		<link>http://shanemurphy.co.uk/2009/11/twitter-in-plain-english/</link>
		<comments>http://shanemurphy.co.uk/2009/11/twitter-in-plain-english/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 21:17:56 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://shanemurphy.co.uk/?p=52</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://shanemurphy.co.uk/2009/11/twitter-in-plain-english/feed/</wfw:commentRss>
		<slash:comments>133</slash:comments>
		</item>
		<item>
		<title>What part should mobile play in your customer proposition?</title>
		<link>http://shanemurphy.co.uk/2009/10/what-part-should-mobile-play-in-your-customer-proposition/</link>
		<comments>http://shanemurphy.co.uk/2009/10/what-part-should-mobile-play-in-your-customer-proposition/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 15:27:13 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://shanemurphy.co.uk/?p=5</guid>
		<description><![CDATA[I am often contacted by people who want to understand what part mobile should play in their business. Obviously the answer to this question is quite complex and requires detailed analysis but in the spirit of blogging I have tried to simplify it.
Below I have outlined a simple test designed to frame your thinking on [...]]]></description>
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		<slash:comments>138</slash:comments>
		</item>
		<item>
		<title>eBooks Vs Printed Books &#8211; Let the battle commence</title>
		<link>http://shanemurphy.co.uk/2009/10/ebooks-vs-printed-books-let-the-battle-commence/</link>
		<comments>http://shanemurphy.co.uk/2009/10/ebooks-vs-printed-books-let-the-battle-commence/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 15:32:59 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://shanemurphy.co.uk/?p=12</guid>
		<description><![CDATA[With the launch of various new e-book readers in the run up to Christmas, the debate over the future of the printed book has intensified. Will the printed book go the way of the CD and hit a slippery slope into obscurity? Or will it remain the number one way in which we consume pieces of literature?]]></description>
		<wfw:commentRss>http://shanemurphy.co.uk/2009/10/ebooks-vs-printed-books-let-the-battle-commence/feed/</wfw:commentRss>
		<slash:comments>62</slash:comments>
		</item>
		<item>
		<title>FriendVouch &#8211; Creating Spammers of us all</title>
		<link>http://shanemurphy.co.uk/2008/04/friendvouch-creating-spammers-of-us-all/</link>
		<comments>http://shanemurphy.co.uk/2008/04/friendvouch-creating-spammers-of-us-all/#comments</comments>
		<pubDate>Sat, 12 Apr 2008 15:28:16 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://shanemurphy.co.uk/?p=7</guid>
		<description><![CDATA[riendVouch launched on November 4th with much praise from a former Google exec Gokul Rajaram aka “the godfather” of Google’s AdSense. To say that I am not a fan of this service is like saying I am not a fan of getting kicked in the shins.

Positioned as a service that rewards the natural tendency of certain people to recommend brands to their friends in reality it is simply going to turn the mass population into an army of micro-spammers.]]></description>
		<wfw:commentRss>http://shanemurphy.co.uk/2008/04/friendvouch-creating-spammers-of-us-all/feed/</wfw:commentRss>
		<slash:comments>55</slash:comments>
		</item>
		<item>
		<title>The democratisation of the Consumer Market</title>
		<link>http://shanemurphy.co.uk/2008/03/the-democratisation-of-the-consumer-market/</link>
		<comments>http://shanemurphy.co.uk/2008/03/the-democratisation-of-the-consumer-market/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 15:26:30 +0000</pubDate>
		<dc:creator>Shane</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://shanemurphy.co.uk/?p=3</guid>
		<description><![CDATA[A couple of years ago I was asked to provide feedback on a friend’s new website he had built to promote his band. Being a person who likes to consider himself a good friend I told him I would be more than happy to. After a swift cup of coffee I rolled up my sleeves [...]]]></description>
		<wfw:commentRss>http://shanemurphy.co.uk/2008/03/the-democratisation-of-the-consumer-market/feed/</wfw:commentRss>
		<slash:comments>105</slash:comments>
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