Why You don’t get Twitter and Why you Should

December 9, 2009 | by Shane | Blog

An overview of why the average Joe doesn’t get Twitter and why he should

Interview: Ross Nichols from Weezat.com

November 26, 2009 | by Shane | Blog

This is the first in a series of interviews with people working in the UK and Ireland startup space. First up to the podium is Ross Nichols from www.weezat.com which launched last week. If you have any other questions you would like me to ask in these interviews then just let me know by emailing [...]

Phishing Scams in Plain English

November 25, 2009 | by Shane | Video

Blogs in Plain English

November 23, 2009 | by Shane | Video

Social Networking in Plain English

November 23, 2009 | by Shane | Video

Twitter in Plain English

November 23, 2009 | by Shane | Video

What part should mobile play in your customer proposition?

October 30, 2009 | by Shane | Blog

I am often contacted by people who want to understand what part mobile should play in their business. Obviously the answer to this question is quite complex and requires detailed analysis but in the spirit of blogging I have tried to simplify it.
Below I have outlined a simple test designed to frame your thinking on [...]

eBooks Vs Printed Books – Let the battle commence

October 22, 2009 | by Shane | Blog

With the launch of various new e-book readers in the run up to Christmas, the debate over the future of the printed book has intensified. Will the printed book go the way of the CD and hit a slippery slope into obscurity? Or will it remain the number one way in which we consume pieces of literature?

FriendVouch – Creating Spammers of us all

April 12, 2008 | by Shane | Blog

riendVouch launched on November 4th with much praise from a former Google exec Gokul Rajaram aka “the godfather” of Google’s AdSense. To say that I am not a fan of this service is like saying I am not a fan of getting kicked in the shins.

Positioned as a service that rewards the natural tendency of certain people to recommend brands to their friends in reality it is simply going to turn the mass population into an army of micro-spammers.

The democratisation of the Consumer Market

March 22, 2008 | by Shane | Blog

A couple of years ago I was asked to provide feedback on a friend’s new website he had built to promote his band. Being a person who likes to consider himself a good friend I told him I would be more than happy to. After a swift cup of coffee I rolled up my sleeves [...]